Director, Integrated Communications- Americas
Core
Lead the Americas earned ecosystem (Public Relations, Influencer Relations, creator engagement) to drive brand heat, cultural relevance, and commercial outcomes for Sol de Janeiro.
Role type
Senior IC Director, Integrated Communications
Builds
Brand storytelling, cultural activations, and creator advocacy programs for a global beauty brand
Domain
Beauty, Fragrance, Consumer Packaged Goods
Required skills
Integrated communications strategy, Influencer/Creator marketing, Team leadership, Agency management, Strategic storytelling, Cultural trend identification, Executive stakeholder management, Performance measurement
Preferred skills
Experience with growth transformation, Organizational change management
Technologies
N/A
Responsibilities
Develop overarching earned strategy across PR and Influencer Relations; Translate global brand strategy into local market execution; Lead and coach a multidisciplinary communications organization; Manage agency relationships and performance; Measure impact of earned investments through data frameworks
Seniority
Senior, hands-on IC