Marketing Lead - East
Core
Strategic partner to the Regional Marketing Director driving integrated marketing execution across production, paid media, social, CRM, and lifecycle capabilities for a portfolio of local TV stations.
Role type
Senior Marketing Lead (Integrated Campaigns)
Builds
Integrated marketing campaigns and plans for local news stations
Domain
Media & Broadcasting
Required skills
Integrated campaign management, stakeholder leadership, campaign planning, project management, creative brief development, performance measurement, cross-functional coordination
Preferred skills
Experience in media/broadcast environment, familiarity with audience research and ratings, monday.com proficiency
Technologies
monday.com, Asana
Responsibilities
Develop campaign briefs translating strategy into integrated plans; own the regional campaign calendar and delivery timeline; lead campaign execution coordinating across multiple centralized capabilities; serve as day-to-day marketing partner to station leadership; establish measurement frameworks and report performance; model campaign management discipline for the team
Seniority
Senior, hands-on IC
