Manager, Consumer Engagement – Americas
Core
Execute regional Americas experiential marketing strategy, translating brand and product launch priorities into high-impact physical experiences for consumers, influencers, and trade partners.
Role type
Manager, Experiential Marketing
Builds
Consumer-facing, influencer, and trade events and experiences
Domain
Beauty industry, Experiential Marketing
Deliverable
product features
Required skills
Agency leadership, Strategic planning, Budget management, Cross-functional collaboration, KPI establishment, Retail partner management
Preferred skills
Beauty industry experience, Category experience
Technologies
N/A
Responsibilities
Develop and execute the Americas experiential marketing strategy; Develop breakthrough experiential concepts; Maintain a forward-looking experiential calendar; Partner with Influencer, PR, and Brand teams; Lead strategy for trade and retailer experiences; Manage experiential marketing budgets and agency partners; Establish objectives and KPIs for experiential programs.
Seniority
Manager, hands-on IC
