Planning Lead
Core
Lead media planning output for specific clients, articulating strategic approaches into media behaviors and driving growth through media, content, and technology.
Role type
Senior IC media planning lead
Builds
Media strategies, planning responses, and client growth solutions
Domain
Advertising & Media Buying
Required skills
Strategic thinking, Stakeholder management, Campaign management, Storytelling, Problem solving, Commercial acumen
Preferred skills
Advanced understanding of media tools and technology, Coaching junior team members, Innovation in media solutions
Technologies
Media planning tools, Data analytics platforms, WPP Open
Responsibilities
Lead planning output for specific clients, manage senior client relationships, manage and coach the planning team, develop media strategies and frameworks, create compelling stories for key decision makers, balance short-term and long-term campaign goals
Seniority
Senior, hands-on IC