Director of Performance Marketing
Core
Architect and lead performance marketing strategies to drive client acquisition and revenue for an edtech startup.
Role type
Director of Performance Marketing
Builds
High-velocity, data-driven growth engine for consumer client acquisition
Domain
EdTech / Digital Performance Marketing
Deliverable
production ML models
Required skills
Paid media execution, Conversion rate optimization, A/B testing, Cohort analysis, Customer segmentation, SQL, Python, Marketing automation, Web analytics, Forecasting, Attribution modeling
Preferred skills
Thought leadership in marketing analytics, CRO initiatives, Cross-functional partnership, Team management
Technologies
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics, SQL, Python
Responsibilities
Set and drive direct-to-consumer growth strategy across channels; Relentlessly test to identify new growth channels; Drive performance and optimize campaigns to maximize ROAS; Lead A/B testing and customer segmentation; Develop forecasting models and performance reporting; Collaborate on attribution models; Lead CRO initiatives; Manage junior team members.
Seniority
Director, strategic leadership with hands-on execution
