Growth Manager, Customer Engagement
Core
Drive customer activation, habituation, and retention for Cash App through high-velocity experimentation and AI-driven decisioning.
Role type
Senior Growth Manager (Activation & Habituation)
Builds
Personalized in-app experiences, automated engagement journeys, and product-influenced communication strategies.
Domain
Consumer Fintech / Growth Marketing
Deliverable
Production ML models | product features | dashboards & analysis
Required skills
Growth strategy, end-to-end ownership, rigorous experimentation design, SQL fluency, data modeling, opportunity sizing, CRM/Marketing automation, AI tool fluency
Preferred skills
Onboarding/activation/referral program experience, regulated product familiarity, incentive mechanics, in-app personalization
Technologies
Braze, Iterable, Mode, Tableau, SQL, Claude Code, Goose
Responsibilities
Define opportunity landscape and strategy across the customer journey; run high-velocity experiments onboarding, upsell, churn prevention, and retention; shape product roadmap based on experimentation learnings; build unified opportunity framework; self-serve sophisticated analysis and funnel diagnosis; push frontier on AI decisioning and automation.
Seniority
Senior, hands-on IC