Lead, Salesforce Business Operations
Core
Own the Salesforce business roadmap and translate commercial processes into scalable automation and integration requirements for customer acquisition, engagement, and sales operations.
Role type
Senior Salesforce Business Operations Lead (Product Owner)
Builds
Scalable Salesforce solutions for lead management, campaign execution, and operational handoffs
Domain
Automotive / Direct-to-Consumer Sales
Required skills
Salesforce roadmap ownership, commercial process translation, cross-functional program planning, AI-enabled CRM implementation, executive reporting, stakeholder alignment
Preferred skills
Salesforce Sales/Service/Marketing/Data Cloud, MuleSoft, Tableau, responsible AI principles, automotive industry experience, agile product development
Technologies
Salesforce (Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, Experience Cloud), MuleSoft, Tableau, Jira, Confluence
Responsibilities
Define and prioritize Salesforce capabilities for the commercial operations backlog; Partner with IT and architects to deliver scalable solutions; Design lead management and campaign execution processes; Establish governance for release management and data quality; Develop reporting dashboards for funnel performance; Identify and implement AI-enabled Salesforce capabilities; Drive alignment across Marketing, Digital Sales, and Fulfillment teams; Prepare executive-level updates on platform progress and risks.
Seniority
Senior, hands-on IC with strategic oversight