Senior Copywriter, Member Activation
Core
Senior copywriter driving member activation campaigns for a specialty care platform, focusing on converting eligible members into first calls and cases for surgery, cancer support, and infusions.
Role type
Senior IC growth copywriter (short-form, direct response)
Builds
Scalable, AI-assisted outreach campaigns (email, SMS, direct mail, digital ads) that convert members to care centers.
Domain
Healthcare / Specialty Care / Member Activation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
short-form conversion copywriting, A/B and multivariate test design, AI workflow automation, data-driven decision making, campaign performance analysis, compliance checklist management
Preferred skills
healthcare/insurance copywriting, Salesforce Marketing Cloud, contact-center script writing
Technologies
Salesforce Marketing Cloud, ESPs, CDPs, AI tools
Responsibilities
Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces. Design and run structured tests (A/B and multivariate) on messaging, offers, and creative. Build and maintain agentic workflows for personalized campaign copy at scale. Partner with Product and Analytics to turn proven copy patterns into repeatable templates. Monitor campaign performance dashboards to decide what gets tested next. Maintain a shared style, voice, and compliance checklist for AI-generated variants.
Seniority
Senior, hands-on IC