SG Campus Recruitment - Data Analyst
Core
Support acquisition and operations decisions with data, focusing on growth attribution, retention/LTV modeling, and ad monetization analysis for gaming products.
Role type
Data Analyst (Growth & Monetization)
Builds
Core metric dashboards, acquisition attribution reports, retention funnel analyses, and A/B experiment evaluations.
Domain
Gaming / Mobile Advertising
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, data visualization tools, statistical thinking, A/B testing concepts
Preferred skills
Mobile ad attribution (MMP), game economy systems, monetization models
Responsibilities
Build and maintain core metric dashboards (DAU, retention, ARPU, CPI, ROAS, LTV); Conduct acquisition attribution analysis and channel ROI evaluation; Analyze retention funnels and user segmentation; Support A/B experiment design and effectiveness evaluation; Produce aggregated data briefs for decision-makers.
