(Senior) Data Manager (Mensch)
Core
Managing and harmonizing large datasets to support data-driven decision-making and client strategy development for media and advertising clients.
Role type
Senior Data Manager
Builds
Central PowerBI-based Share of Advertising (SOA) dashboards and Marketing Mix Model (MMM) data pipelines
Domain
Media & Advertising / Data Analytics
Deliverable
dashboards & analysis
Required skills
Data harmonization, PowerBI, database management, trend analysis, process automation, project coordination
Preferred skills
AI/ML integration, stakeholder management, complex data visualization
Technologies
PowerBI, Marketing Mix Models (MMM)
Responsibilities
Maintain and populate the central SOA dashboard with new datasets; harmonize and standardize data structures for evolving analysis needs; conduct independent data and trend analysis to identify core insights; coordinate partner teams for data procurement for MMMs; analyze and automate processes using AI support.
Seniority
Senior, hands-on IC
