Senior Manager, Content Marketing
Core
Drive content strategy and execution as an engine for demand generation and lead conversion across B2B and B2C audiences.
Role type
Senior Manager, Content Marketing
Builds
Content assets, editorial calendars, and conversion pathways for a social-first influencer marketing agency
Domain
Digital Marketing / Content Marketing / Lead Generation
Deliverable
product features
Required skills
Content strategy, editorial vision, team leadership, marketing automation, data analytics, funnel optimization, cross-functional partnership
Preferred skills
Agency experience, B2B/B2C marketing, influencer marketing landscape fluency, AI-assisted content processes
Technologies
HubSpot, CRM, Marketing Automation, UTM tracking, Multi-touch attribution
Responsibilities
Own content strategy and editorial calendar tied to demand-gen goals; Design content-to-conversion pathways; Manage and mentor content teams and freelance resources; Build repeatable content systems and AI-assisted workflows; Define and own content KPIs for lead generation; Build tracking and attribution frameworks; Run test-and-optimize cycles; Lead integrated content distribution; Partner with product and sales; Enforce editorial standards; Deliver performance reporting
Seniority
Senior, hands-on team lead