Associate Vice President, Strategy
Core
Crafting digital narratives for brands on scaled digital platforms to drive successful brand outcomes and unlock consumer insights.
Role type
Senior IC strategy consultant (marketing)
Builds
Client strategy workshops, partner days, thought leadership articles, and whitepapers
Domain
Digital marketing and media
Deliverable
product features
Required skills
storytelling, audience behavior analysis, cross-functional collaboration, digital marketing principles, consumer journey mapping, strategic presentation
Preferred skills
travel sector marketing expertise, global brand experience, Google and Meta certifications
Technologies
OTTs, Video, Social, KOLs, Google, Meta
Responsibilities
Build India-centric cultural and audience understanding; lead strategic conversations with senior clients on growth levers; craft narratives addressing business/brand problem statements; work with media teams to land insights into action plans; deliver breakthrough work on new thinking around audiences and platforms.
Seniority
Senior, hands-on IC