Principal UX Researcher
Core
Lead strategic UX research across multiple product areas to inform product decisions for advertisers, publishers, and consumers in the digital advertising ecosystem.
Role type
Principal UX Researcher (Strategy & Leadership)
Builds
User-centered digital advertising platforms and research infrastructure
Domain
Digital Advertising Technology (B2B)
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Mixed-method research (qualitative & quantitative), strategic program leadership, data synthesis, stakeholder storytelling, research operations management, B2B user insight generation
Preferred skills
Advertising tech experience, vendor management, secondary research scaling
Technologies
Research tools, data analysis platforms
Responsibilities
Lead and mentor a team of researchers; scope and execute strategic projects from concept to post-release; collaborate with product, engineering, and business teams; build research infrastructure and operations; communicate insights to executives and broader organization.
Seniority
Principal, hands-on IC with leadership responsibilities
