Principal UX Engineer, Ads
Core
Define and lead UX engineering strategy for Reddit Ads, building high-quality prototypes and reusable systems to bridge design, research, and production.
Role type
Principal UX Engineer (Ads)
Builds
Advertiser tools, consumer ad experiences, measurement systems, and reusable UX engineering platforms.
Domain
Advertising / Internet / Frontend Engineering
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
UX engineering strategy, modern frontend development, product and interaction judgment, systems thinking, cross-functional leadership, ambiguity navigation, technical craft, accessibility expertise, AI integration
Preferred skills
Advertising domain experience, marketplace or multi-sided ecosystem experience, complex product development
Technologies
React, TypeScript
Responsibilities
Define UX engineering strategy across multiple areas, build functional prototypes to test assumptions, partner with senior leaders to shape product direction, create reusable tools and workflows, raise standards for interaction quality and performance, explore AI applications for design and building, mentor practitioners to grow UX Engineering capability
Seniority
Principal, strategy & mentorship
