Associate, Clients
Core
End-to-end client engagement, strategic planning, and campaign management for performance-oriented growth clients.
Role type
Associate Account Manager (Media)
Builds
Advertising campaigns across all channels for local growth-led clients
Domain
Digital and traditional media advertising
Deliverable
product features
Required skills
Client relationship management, campaign lifecycle management, cross-channel strategy, budget control, data analysis, A/B testing, reporting
Preferred skills
Experience with biddable and non-biddable media, proficiency in Google Analytics, Adobe Analytics, Evogenious, Clear Decisions, Microsoft Excel, Microsoft PowerBI
Technologies
WPP Media workflow management tool, Google Analytics, Adobe Analytics, Evogenious, Clear Decisions, Microsoft Excel, Microsoft PowerBI
Responsibilities
Communicate with clients to provide regular updates on campaign performance and industry trends; Develop comprehensive advertising strategies and media plans across relevant channels; Implement advertising campaigns ensuring timely launch and accurate setup; Monitor and optimize campaign performance using data and tools; Generate reports from proprietary dashboards to communicate insights to clients; Manage campaign budgets and track spending to ensure optimal ROI; Reconcile client spends and support billing and vendor invoicing processes.
Seniority
Junior, hands-on IC