Sr. Marketing Activation Specialist
Core
Own cross-channel campaign activations, performance optimization, and creative execution to drive buyer-aligned awareness, engagement, and demand goals.
Role type
Senior Marketing Activation Specialist
Builds
Integrated paid and owned channel campaigns for B2B tech clients
Domain
B2B Technology Marketing
Deliverable
product features
Required skills
B2B digital marketing strategy, paid media management, email marketing, integrated campaign execution, performance data analysis, cross-functional stakeholder collaboration, campaign documentation
Preferred skills
B2B tech marketing in matrixed organizations, marketing technology stack proficiency (Marketo/Hubspot), creative performance reporting
Technologies
Marketo, Hubspot
Responsibilities
Develop buyer-aligned activation strategies, translate plans into execution requirements, assess in-market activations for optimization, document best practices, stay current on cross-channel best practices
Seniority
Senior, hands-on IC
