Principal Growth Marketer
Core
Own patient acquisition, activation, and retention across an AI-driven healthcare marketplace platform.
Role type
Principal Growth Marketer (Senior IC with small team leadership)
Builds
Patient acquisition channels, lifecycle marketing campaigns, growth product experiments, and analytics infrastructure.
Domain
Healthcare / Consumer Marketplace / AI-driven platforms
Required skills
Growth strategy, performance marketing, experimentation design, data analytics, lifecycle marketing, P&L ownership, AI tool utilization
Preferred skills
Scaling consumer businesses, healthcare domain knowledge, product partnership
Technologies
SEM, social media, SEO, AI-powered analytics tools, SQL, A/B testing frameworks
Responsibilities
Define and execute patient acquisition and retention strategy; Scale efficient paid and organic acquisition channels; Lead growth product initiatives to improve conversion; Own lifecycle marketing to drive engagement and LTV; Build analytics infrastructure and forecasting models; Manage marketing budget and CAC targets.
Seniority
Principal, hands-on IC with small team leadership
