Lead CRM Retention Manager
Core
Lead a team to build and execute CRM retention strategies that increase player activity, repeat deposits, LTV, and engagement across multiple channels.
Role type
Senior IC CRM Retention Manager (Team Lead)
Builds
Lifecycle campaigns (onboarding, activation, reactivation, VIP, churn prevention, winback) and personalized promotional offers.
Domain
iGaming / Social Casino / Betting
Required skills
CRM strategy, user segmentation, lifecycle marketing, multi-channel campaign management (email, push, SMS, Viber/Telegram, onsite), data analysis, team leadership, promotional mechanics design
Preferred skills
Bonus logic understanding, funnel building from scratch, BI dashboards, SQL, analytics tools, deliverability management
Technologies
Email, Push, SMS, Viber, Telegram, Onsite, SQL, BI tools
Responsibilities
Develop and execute retention strategies, manage multi-channel communications, segment players, analyze campaign performance, collaborate with cross-functional teams, manage the CRM calendar, lead and support a team of specialists, identify growth opportunities
Seniority
Senior, hands-on IC with team leadership