Media Planning Supervisor
Core
Develop and execute media planning strategies and operations for digital campaigns, ensuring alignment with KPIs and best practices.
Role type
Media Planning Supervisor
Builds
Digital media campaigns and planning operations
Domain
Digital advertising and media buying
Deliverable
product features
Required skills
Media planning and buying across platforms, Digital media expertise, Programmatic advertising knowledge, 3rd party ad-serving and tracking technologies, Stakeholder management, Campaign measurement and optimization, Industry trend analysis
Preferred skills
Leadership experience, Thought leadership in digital storytelling, Integration of digital products into communications planning
Technologies
Programmatic platforms, Ad-serving tools, Tracking technologies
Responsibilities
Develop and follow best practices for media planning and operations, Set objectives and KPIs for campaigns, Track and measure campaign performance, Provide guidance on campaign optimization, Collaborate with stakeholders for smooth implementation, Update teams and clients on media landscape trends
Seniority
Mid-level, hands-on IC with team leadership