Solution Architect (Emerging Innovation)
Core
Design, test, and globally roll out new measurement and attribution solutions for global brands, ensuring consistent architecture and best practices.
Role type
Manager, Solutions Architect (Emerging Innovation)
Builds
New measurement solutions, data strategies, and advanced attribution capabilities for media clients.
Domain
Media and advertising, data and measurement, programmatic advertising
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data and measurement expertise, programmatic advertising expertise, ad measurement (reach, frequency, viewability, attribution, MMM), complex dataset handling, solution architecture, cross-functional stakeholder management, innovation leadership
Preferred skills
Experience in innovation teams, product development, working across multiple markets and disciplines, curiosity for emerging technologies
Technologies
Marketing Mix Modelling (MMM), attribution modeling, incrementality testing, brand lift surveys, geolocation data, consumer profiling, retail/sales data
Responsibilities
Design, test, and implement new measurement solutions; Engage with partners and vendors to architect solutions and develop roadmaps; Enhance data and measurement solution adoption; Serve as a subject matter expert in commercial and technical contexts; Design testing frameworks and guide proof of concept market tests; Identify and test partnership opportunities for new solutions; Input into business cases and go-to-market strategies for new solutions.
Seniority
Manager, strategic execution and team leadership
