Associate Director, Implementational Planning, UK
Core
Lead implementational planning and digital channel activation for a client group, ensuring the fitness of the operating model to deliver digital marketing output and growth.
Role type
Senior IC digital planning lead
Builds
Digital marketing strategies, channel investments, and client operating models
Domain
Digital marketing, media, and data
Required skills
Digital channel strategic thinking, client partnering and consulting, technical knowledge of digital products (Xaxis, Nexus, Finecast), commercial acumen, digital industry knowledge, ideas creation
Preferred skills
None stated
Technologies
Xaxis, Nexus, Finecast, PPC, SEO, Ecommerce, Affiliates, OneSearch
Responsibilities
Audit client digital maturity and deliver growth indicators; lead overall digital channel investment; collaborate with product owners and data partners to ensure capabilities are in place; work upstream with strategy and downstream with activation teams; integrate digital channels into client updates; support new business pitches and RFPs
Seniority
Senior, hands-on IC