Manager, Media Activation Retail Search
Core
Lead activation, optimization, and growth of retail search campaigns across major retail media networks to deliver performance-driven strategies and measurable business outcomes.
Role type
Manager, Retail Media Activation (Search)
Builds
Performance-driven search strategies and campaign executions for clients on retail media platforms.
Domain
Retail Media & Performance Marketing
Required skills
Retail search strategy, Biddable media optimization, Keyword strategy, Budget allocation, Performance analysis, Team leadership, Campaign governance, Data visualization
Preferred skills
Experience with emerging retail media networks, Integration of search with broader commerce strategies, Forecasting and promotional planning
Technologies
Pacvue, Skai, Epsilon, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Lead retail search activation and strategy across major retail media platforms; Manage campaign strategy and execution across retailers and platforms; Develop and optimize keyword, bidding, budget allocation, targeting, and product-level strategies; Translate client business objectives into activation plans and optimization strategies; Identify opportunities to improve ROAS, sales, and efficiency; Partner with planning, investment, commerce, analytics, and client teams; Build testing and optimization frameworks; Lead, coach, and develop junior team members. (via careerplan.io/jobs/5159637008-manager-media-activation-retail-search-at-wppmedia)
Seniority
Manager, hands-on leadership