Sr. Director, Product Marketing - Cresta Agents
Core
Define and drive go-to-market strategy for Cresta's AI Agent and Agentic Assist portfolio, including segmentation, positioning, messaging, and launch execution.
Role type
Sr. Director, Product Marketing
Builds
AI Agent and Agentic Assist solutions for enterprise customers
Domain
Enterprise SaaS, Artificial Intelligence, Customer Experience
Deliverable
product features
Required skills
GTM strategy for complex technical platforms, executive stakeholder influence, data-driven roadmap prioritization, market research and competitive analysis, thought leadership development, cross-functional leadership
Preferred skills
Contact center or customer experience category experience, AI Agent or agentic AI systems marketing experience
Technologies
Large language models, enterprise AI deployment platforms
Responsibilities
Develop segmentation, positioning, and messaging for AI Agent portfolio; Partner with Product, Sales, and Customer Success to execute go-to-market strategies; Lead end-to-end launch strategy for new AI capabilities; Analyze win/loss data to influence roadmap and growth strategy; Conduct market research to shape category narrative; Build thought leadership campaigns; Advise executive leadership on market dynamics and platform strategy.
Seniority
Senior, hands-on IC with strategic advisory scope
