Manager, Planning
Core
Develop and execute strategic cross-channel communications and media plans for client assignments, leveraging performance insights to optimize strategies and deliver dynamic presentations.
Role type
Manager, Media Planning
Builds
Media strategies and cross-channel communications plans for client campaigns
Domain
Advertising & Marketing
Deliverable
product features
Required skills
Strategic planning, cross-channel media expertise, performance measurement, syndicated research analysis, media partner relationship management, presentation skills, media math, troubleshooting, project management
Preferred skills
Managing junior staff, managing up to leadership, knowledge of national/local scope media planning
Technologies
MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, Microsoft Office
Responsibilities
Develop and execute strategic cross-channel communications plans; Supervise development and implementation of targeted media solutions; Leverage performance insights to inform plan recommendations; Create external briefing documents; Compile category trends and competitive data; Meet with media partners to align on client objectives; Identify relevant opportunities in the media landscape; Prepare and deliver dynamic presentations to clients
Seniority
Manager, hands-on IC with team leadership