Social Media & Public Relations Specialist
Core
Drive day-to-day social media execution and support public relations initiatives for an organization transforming K–12 education through digital learning solutions.
Role type
Social Media & Public Relations Specialist
Builds
Brand visibility and key messages via organic/paid social and media relations
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Social media management, media relations, paid social campaigns, AI tool workflows, executive communications, content strategy, crisis communication, editorial judgment
Preferred skills
K–12 education experience, education technology experience
Technologies
LinkedIn, Facebook/Meta, Instagram, X/Twitter, AI tools
Responsibilities
Develop media relations strategies, coordinate press releases and media pitches, amplify earned media coverage, coordinate media interviews, identify industry trends, manage social media editorial calendar, draft executive content, configure AI-assisted workflows, monitor social media interactions, research speaking opportunities, track submission deadlines, coordinate with creative and marketing teams
Seniority
Mid-level, hands-on IC
