Communication Planner
Core
Transform client briefings into strategic and tactical media recommendations, defining objectives, selecting channels, and allocating budgets.
Role type
Senior Communication Planner
Builds
Strategic media plans and actionable briefs for major consumer brands
Domain
Media planning and advertising
Required skills
Strategic planning, channel selection, budget allocation, media coordination, consumer insights analysis, campaign evaluation, brief development, client presentation
Preferred skills
Digital media expertise
Technologies
N/A
Responsibilities
Develop structured recommendations and strategic decisions for media plans; Leverage consumer insights and data to refine planning; Define measurable objectives and evaluation frameworks; Collaborate with creative teams, media experts, and clients; Prepare clear and actionable briefs; Present and defend plans to clients.
Seniority
Senior, hands-on IC