Associate Director, Business Analytics
Core
Drive integrated campaign analytics, performance measurement, optimization, and insight generation for HCP and DTC/patient media programs for a major healthcare client.
Role type
Associate Director, Business Analytics (Healthcare Media)
Builds
Integrated measurement plans, dashboards, campaign reporting, and actionable optimization frameworks for healthcare media campaigns.
Domain
Healthcare marketing, media analytics, omnichannel measurement
Deliverable
dashboards & analysis
Required skills
Healthcare media ecosystems, omnichannel analytics, campaign measurement, optimization frameworks, client analytics strategy, presentation of strategic insights, workflow management, vendor evaluation, advanced analytics methodologies
Preferred skills
Healthcare/pharma analytics, attribution methodologies, audience quality measurement, digital optimization, SQL, Tableau/BI platforms
Technologies
Tableau, SQL, BI platforms
Responsibilities
Partner with client stakeholders to define measurement priorities and reporting needs; lead discussions on campaign performance and optimization opportunities; develop and maintain integrated measurement plans across HCP and DTC campaigns; manage day-to-day analytics workflows and deliverables including dashboards and QBR materials; translate data into actionable insights for media investments; support advanced analytics initiatives with Data Science and Audience Intelligence teams.
Seniority
Senior, hands-on IC with strategic leadership