Content & SEO Specialist
Core
Create and optimize storytelling content across social media, email, and digital channels to connect audiences with the brand's adventure lifestyle while driving SEO performance.
Role type
Content & SEO Specialist
Builds
Monthly newsletters, social media posts, email nurturing campaigns, video scripts, and SEO-optimized website content
Domain
Automotive / Outdoor lifestyle / Digital Marketing
Deliverable
product features
Required skills
Content marketing, SEO strategy and keyword research, copywriting, social media management, email marketing, Adobe Creative Suite/Canva/Figma, short-form video production
Preferred skills
Experience in lifestyle, automotive, or outdoor industries, degree in Marketing/Communications/Journalism
Technologies
Sprout Social, Salesforce Marketing Cloud, Facebook, Instagram, TikTok, LinkedIn, YouTube
Responsibilities
Conduct market and competitor analysis to inform content strategy; Plan, design, and produce engaging content for newsletters and social channels; Develop campaign briefs and collaborate with creative teams; Manage social content calendar and craft stories across multiple platforms; Write video scripts and collaborate with production teams; Lead SEO strategy and execution to improve website visibility and rankings