Implementation and Activation Associate Director
Core
Lead implementation planning and activation for media channels and touchpoints, ensuring client demands are met and workloads are balanced within EssenceMediacom client teams.
Role type
Senior IC implementation and activation leader
Builds
Connected, audience-first client outputs across all media channels
Domain
Media buying and activation
Required skills
Media landscape knowledge, client relationship management, vendor negotiation, performance management, strategic planning, data-led optimization
Preferred skills
Market trend analysis, innovation, thought leadership
Technologies
WPP Open, GroupM proprietary offerings
Responsibilities
Cultivate strong client relationships, offer expert perspectives on market trends, meet with vendors and partners, maintain in-depth knowledge of client challenges, proactively recommend tactics, collaborate with internal product teams, play a pivotal role in media audits and negotiations, motivate and empower direct reports, champion company values, identify and showcase great work
Seniority
Senior, hands-on IC with leadership responsibilities