Associate Director, Planning
Core
Supervise client implementation needs, coordinate with global marketing teams, and oversee the client implementation team to ensure productivity and strategic rigor in media planning.
Role type
Senior IC account planning manager
Builds
Media plans, strategic frameworks, and client presentations
Domain
Advertising and media planning
Deliverable
product features
Required skills
Team leadership and management, strategic thinking, client relationship management, 360 media planning, competitive research interpretation, quantitative analysis, facilitation of ideation sessions
Preferred skills
Experience in digital communications, familiarity with desktop research tools and qualitative research techniques, ability to integrate client and creative agency research
Responsibilities
Maintain day-to-day contact with clients and agencies, oversee development of objectives and strategies, supervise team interpretation of research data, train and evaluate staff, act as liaison between internal teams and vendors, package strategic frameworks for client presentation
Seniority
Senior, hands-on IC with team management
