Sr. Marketing Data Strategist
Core
Design scalable marketing data models, governance frameworks, and visualization tools to improve data quality, segmentation, and strategic decision-making for Esri's marketing operations.
Role type
Senior Marketing Data Strategist
Builds
Scalable data models, data quality frameworks, and reporting dashboards
Domain
Marketing analytics and data governance
Deliverable
production ML models | dashboards & analysis
Required skills
Advanced data modeling, segmentation strategy, data governance, SQL, CRM/CDP/BI platform expertise, data enrichment, compliance with privacy regulations
Preferred skills
Third-party data integration, data privacy regulation expertise, executive storytelling
Technologies
SQL, CRM, Marketing Automation Platforms, CDPs, BI tools
Responsibilities
Design and maintain scalable marketing data models; Embed data enrichment logic and validation frameworks; Develop dashboards to communicate marketing performance; Partner with legal/privacy teams to ensure compliant data usage; Establish data governance standards and monitoring processes
Seniority
Senior, hands-on IC