Senior Group Director, Growth Analytics
Core
Drive omni-channel strategies and analyze multi-platform viewership and streaming subscription growth for a select group of clients in the entertainment industry.
Role type
Senior Group Director, Growth Analytics
Builds
Holistic campaign execution and measurement approaches across all channels for key clients
Domain
Entertainment, Media, Streaming, Linear TV, Cable
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Business intelligence platforms, Digital activation, Programmatic advertising, DMPs, Tableau, Data visualization, Media math, Analytics fundamentals, Ad Ops processes, Strategic communications
Preferred skills
Python, R, Advanced analytics software, Syndicated consumer data tools, Syndicated sales data tools, Media consumption data tools, Paid media monitoring tools, Social media monitoring tools, Digital ad server tools, Website analytics tools
Responsibilities
Develop client-specific measurement plans, Manage day-to-day client requirements and workflow, Present research and analytics with actionable insights, Keep clients apprised of emerging measurement methodologies, Manage and train the Business Intelligence & Accountability team, Ensure Ad Ops processes align with client needs, Collaborate internally on data-driven strategy and partnerships
Seniority
Senior, hands-on IC with management responsibilities