Brand Manager, Campaign
Core
Plan, build, and launch integrated brand campaigns to elevate awareness and reinforce NiCE's position as an AI leader in customer experience for enterprise and C-level audiences.
Role type
Brand Campaign Manager
Builds
Multi-channel brand campaigns across paid, owned, and earned media
Domain
B2B Technology / SaaS / AI
Deliverable
product features
Required skills
Integrated campaign planning, creative brief writing, program management, KPI definition, budget management, agency/vendor management, data analysis
Preferred skills
AI/CX marketing, rebrand experience, generative AI tools usage, brand lift studies
Technologies
Generative AI tools, paid media platforms, social media platforms, brand measurement tools
Responsibilities
Develop integrated brand campaign plans translating brand platform into objectives and channel strategies; Lead end-to-end campaign execution from briefing through launch and optimization; Write creative briefs and partner with creative teams and agencies; Collaborate with cross-functional teams to ensure consistent messaging; Define campaign KPIs and track performance metrics; Manage campaign budgets, timelines, and resources.
Seniority
Mid-level, hands-on IC
