Sr. Business Systems Analyst - CDP & MAP
Core
Support Esri's corporate marketing team by managing relationships and data for the Customer Data Platform (CDP) and Marketing Automation Platform (MAP), ensuring business needs are met and end-users are trained.
Role type
Senior Business Systems Analyst (Marketing Technology)
Builds
Customer data platform (CDP) and marketing automation platform (MAP) processes and capabilities
Domain
Marketing Technology / Customer Data Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Business analysis, requirement elicitation, process modeling, gap analysis, test case creation, user story writing, stakeholder consensus building, workflow analysis
Preferred skills
Adobe RTCDP, Salesforce Data Cloud, Master's degree in Business/IS/Engineering
Technologies
Adobe RTCDP, Salesforce Data Cloud
Responsibilities
Gather business requirements via interviews and surveys, resolve conflicts between high-level info and specific details, collaborate with business/technical teams to prioritize tech requirements, generate analysis artifacts (gap analysis, use cases, business rules), participate in QA and acceptance testing
Seniority
Senior, hands-on IC