Senior Marketing Data Analyst
Core
Drive data-informed decision-making across marketing, focusing on campaign measurement, topline reporting, and performance insights to quantify the impact of awareness initiatives and upper-funnel activities.
Role type
Senior Marketing Data Analyst
Builds
Marketing KPIs, automated reporting pipelines, and dashboards for channel performance
Domain
Privacy-focused technology / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Metabase/Pigment), causal inference, geo testing, data storytelling, pipeline automation
Preferred skills
Python, subscription/freemium business models, privacy-first marketing measurement, high-growth tech experience
Responsibilities
Develop measurement plans for awareness campaigns; evaluate campaign performance using geo testing and causal inference; analyze performance marketing campaigns; deliver insights on channel performance; design and visualize marketing KPIs; build pipelines to automate reporting; enable stakeholders through documentation and training
Seniority
Senior, hands-on IC
