Social Media Coordinator
Core
Creative voice and content strategist for three distinct protective coatings brands, managing online presence, trend-driven short-form video, and audience growth.
Role type
Social Media Coordinator (multi-brand)
Builds
Brand-aligned content strategy, visual presence, and audience growth for All Purpose Coatings, Products by APC, and Resi Art.
Domain
Manufacturing / Protective Coatings / Marketing
Deliverable
product features
Required skills
Multi-platform content creation, brand tone consistency, short-form video production, content calendar management, trend spotting
Preferred skills
Experience launching new brand presences, cross-functional collaboration
Technologies
Instagram, TikTok, Reels, Stories
Responsibilities
Build brand-aligned content strategy for three brands; Launch and grow 'Products by APC' Instagram presence; Create on-trend short-form videos and reels; Develop and manage content calendars aligned with goals and seasonal promotions.
Seniority
Individual Contributor