Senior/Lead Data Analyst - Storyby
Core
Senior/Lead Data Analyst driving business growth through data analysis, marketing effectiveness evaluation, and user behavior analysis for Storyby's entertainment tech ecosystem.
Role type
Senior/Lead Data Analyst
Builds
Data-driven insights, marketing ROI/attribution models, user retention frameworks, and AI-automated analytical processes
Domain
Entertainment technology (streaming, novels, audiobooks)
Deliverable
dashboards & analysis
Required skills
SQL, Python, BI tools, A/B testing, statistical analysis, causal inference, attribution modeling, funnel analysis, business acumen
Preferred skills
Team mentoring, AI tool implementation in analytics
Technologies
SQL, Python, Tableau
Responsibilities
Identify business growth opportunities via data analysis, evaluate marketing effectiveness (ROI, Attribution, Incrementality), analyze user behavior (Retention, A/B tests, funnels, conversions), implement AI and automation in analytical processes, mentor junior analysts
Seniority
Senior, hands-on IC with mentorship responsibilities