Director, Product Marketing
Core
Develop and execute marketing strategies for investment product sets, creating compelling product stories and high-quality marketing materials for clients.
Role type
Director, Product Marketing (Investment Products)
Builds
Product collateral, digital client experiences, and distribution strategies for investment products.
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
Investment product knowledge, story building, project management, financial marketplace understanding, data interpretation, market research, regulatory compliance knowledge, Microsoft Office proficiency
Preferred skills
Multi-asset class experience, automation/process improvement, LLM/AI tool usage, deep financial market knowledge
Responsibilities
Develop and execute marketing strategy for assigned product sets; Partner with portfolio managers to create product stories; Oversee production of marketing content (webpages, sales aids, videos); Influence distribution strategy for product content; Govern consistency of master messaging and data reporting; Partner with web team to enhance digital marketing; Research competitors to inform strategy.
Seniority
Director, strategic leadership & cross-functional execution