Regional Marketing Specialist (South East Asia)
Core
Execute integrated marketing campaigns, manage local social communities, and drive user acquisition for a global cryptocurrency exchange in South East Asia.
Role type
Regional Marketing Specialist (Community & Growth)
Builds
User acquisition, community engagement, and brand presence for a crypto exchange
Domain
Cryptocurrency / Digital Assets / Fintech
Deliverable
product features
Required skills
Community management, integrated campaign execution, social media strategy, KOL/Affiliate management, event planning, budget management, vendor negotiation
Preferred skills
Cryptocurrency terminology knowledge, additional local languages
Technologies
Telegram, Instagram, Facebook
Responsibilities
Execute integrated marketing campaigns from strategy to performance measurement; Manage and grow local communities via social channels and forums; Identify and manage KOLs and affiliates; Design and implement incentive programs; Coordinate with internal departments (BD, Marketing); Plan and execute online/offline events; Manage event and marketing budgets including vendor negotiations