Senior Marketing Executive
Core
Senior Marketing Executive responsible for end-to-end campaign planning, creative asset production, and demand generation for an Australian tech consultancy.
Role type
Senior hands-on marketing generalist (B2B)
Builds
Marketing campaigns, sales collateral, brand content, and lead generation assets
Domain
Technology consulting, data analytics, and AI solutions in Australia
Deliverable
product features
Required skills
Campaign planning and execution, graphic design and video production, copywriting and editing, SEO and website management, marketing automation and CRM, project management
Preferred skills
RFP and tender submission support, WordPress management, AI industry knowledge
Technologies
Canva, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, WordPress, marketing automation tools, CRM systems
Responsibilities
Plan and deliver full-funnel marketing campaigns; create design assets including presentations, social graphics, and short-form video; write and edit thought leadership content; manage social media and content calendars; optimize website content for SEO; manage lead capture and nurture flows; coordinate trade show and sponsorship activities; support tender and bid submissions; measure campaign performance.
Seniority
Senior, hands-on IC
