Senior Regional Marketing Manager
Core
Develop regional growth plans and execute demand generation programs for small to medium-sized businesses in the SaaS workforce management sector.
Role type
Senior Regional Marketing Manager (B2B SaaS)
Builds
Regional marketing campaigns, lead generation programs, and sales activations for Deputy's workforce management platform.
Domain
SaaS / Workforce Management / B2B
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B/SaaS demand generation, multi-channel campaign strategy (paid, owned, earned, field), B2B marketing funnel expertise, stakeholder management, project management, analytical capability, Salesforce/Marketo proficiency
Preferred skills
Experience with hyper-growth technology environments, agility in pivoting strategies, cross-functional partnership
Technologies
Salesforce, Marketo
Responsibilities
Develop regional growth plans, manage lead capture and sales handoff, identify local buyer needs and translate into programs, partner with Performance and Creative teams, align strategy with internal teams, analyze campaign performance, stay close to market trends and customer needs
Seniority
Senior, hands-on IC
