Senior Data Analyst (Marketing)
Core
Senior Marketing Data Analyst supporting strategic M&A integration and marketing analytics roadmap for a European online car marketplace.
Role type
Senior IC marketing data analyst (M&A integration focus)
Builds
Scalable data models, pipelines, and dashboards for marketing data integration and analysis
Domain
Automotive marketplace, digital marketing, M&A integration
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, data pipeline construction (Airflow, dbt), cloud data platforms (BigQuery, Redshift, Snowflake), BI/dashboards (Tableau, QuickSight, Power BI), marketing analytics, M&A data integration, stakeholder management, AI tool integration
Preferred skills
Web/app attribution modeling, Google Search Console, Google Tag Manager, advertising platforms, Mobile Measurement Platforms (MMPs)
Technologies
Airflow, dbt, BigQuery, Redshift, Snowflake, Tableau, Amazon QuickSight, Power BI, Google Analytics, Adjust, AppsFlyer, Google Ads, Meta, Criteo
Responsibilities
Assess and integrate marketing data landscapes from acquired businesses; Partner with cross-functional teams to reconcile data and establish reporting solutions; Design and implement scalable data models and pipelines in the Data Lake; Build and maintain dashboards for demand, user acquisition, and marketing efficiency; Evaluate performance across key platforms and translate findings into recommendations; Lead cross-functional analytics initiatives and executive reporting; Leverage AI tools to automate analytical workflows
Seniority
Senior, hands-on IC