Country Brand Lead (Vaccines)
Core
Manage a designed product group to achieve sales, profit, and marketing objectives for Pfizer Vaccines.
Role type
Senior marketing leader (Country Brand Lead)
Builds
Local brand strategies, tactical plans, and promotional activities for vaccines.
Domain
Pharmaceuticals / Vaccines
Deliverable
product features
Required skills
Strategic planning, operational excellence, customer centricity, marketing execution, stakeholder negotiation, financial planning, KPI development, training design, KOL management, campaign adaptation, budget allocation, performance forecasting.
Preferred skills
Vaccine or infectious diseases therapeutic experience, MBA, AI proficiency.
Technologies
Digital solutions, omnichannel platforms, AI tools.
Responsibilities
Develop local brand plans tailored from regional/global strategies; manage brand financial performance and budgets; lead external interactions with government and academic stakeholders; execute promotional activities and manage compliance; develop and train customer-facing teams; build KOL networks; forecast revenues and operating expenses.
Seniority
Senior, hands-on IC
