辉瑞制药-品牌经理/市场经理-肺癌产品组-GEBU-上海
Core
Develop and execute brand strategies to accelerate the adoption of LORBRENA as the first-line standard of care for ALK-positive NSCLC, focusing on physician engagement, ecosystem development, and market growth.
Role type
Brand Manager (Oncology)
Builds
Brand adoption programs, hospital ecosystem initiatives, and scientific marketing campaigns for LORBRENA
Domain
Oncology / Lung Cancer / Pharmaceutical Marketing
Deliverable
product features
Required skills
Brand strategy development, physician engagement, market analysis, project management, cross-functional collaboration, KOL partnership management, data-driven decision making
Preferred skills
Oncology product experience, innovative product marketing, MBA or advanced healthcare degree
Technologies
None stated
Responsibilities
Develop annual brand plans and growth strategies; Drive physician adoption through evidence-based communication; Collaborate with Medical Affairs to promote standardized lung cancer management pathways; Design and implement educational programs and advisory meetings; Analyze market trends and competitive dynamics to evaluate brand performance
Seniority
Mid-level, hands-on IC
