辉瑞制药-Brand Manager/Marketing Manager - Metabolism-广阔市场
Core
Develop and execute brand strategies for Pfizer's metabolic disease portfolio to drive brand growth and market expansion.
Role type
Brand Manager / Marketing Manager
Builds
Metabolic disease products and brand campaigns
Domain
Pharmaceuticals / Metabolism
Deliverable
product features
Required skills
Brand strategy development, customer engagement program design, launch planning and execution, market analysis, cross-functional collaboration, business analytics, performance tracking
Preferred skills
Master's degree or MBA, innovative product launch experience, pharmaceutical industry marketing or product management experience
Technologies
None stated
Responsibilities
Develop annual brand plans and tactical programs, execute customer-facing activities and promotional initiatives, build disease awareness through scientific and educational initiatives, support launch planning for innovative metabolic products, conduct market analysis and generate actionable business insights, partner with Sales, Medical, and Market Access teams
Seniority
Mid-level, hands-on IC
