Salesforce Marketing Cloud (SFMC) Technical Lead
Core
Lead technical architecture and development for Salesforce Marketing Cloud solutions, including data models, journey automation, and integrations with core commerce platforms.
Role type
Senior IC Salesforce Marketing Cloud Technical Lead
Builds
Multi-locale marketing journeys, email/mobile campaigns, and data synchronization pipelines for global brands
Domain
Digital Marketing / Customer Experience / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud architecture, AMPscript, SSJS, SQL, API integration design, deliverability strategy, GDPR compliance, technical team leadership
Preferred skills
Messaging channel expansion (WhatsApp/Kakao/LINE), multi-market operations, Salesforce certification
Technologies
Salesforce Marketing Cloud, Automation Studio, Journey Builder, MC Connect, Boomi, MuleSoft, REST/SOAP APIs
Responsibilities
Define SFMC data models and journey architecture; translate roadmap items into technical designs; review developer code and designs; own integration design with CRM/Commerce platforms; produce technical estimates and impact analyses; manage environment strategy and testing processes; mentor developers; provide leadership during peak campaign periods
Seniority
Senior, hands-on IC with mentorship responsibilities