Senior Analyst, PPC (Bangkok Based, Relocation Provided)
Core
Senior analyst in the Performance Marketing team optimizing at-scale marketing programs and customer lifetime value through data-driven campaigns and predictive modeling.
Role type
Senior IC data analyst (performance marketing)
Builds
Measurable marketing programs and channels across search engines and partners
Domain
Travel technology / Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, R, SAS, SPSS, VBA, Tableau, Power BI, data mining, statistics, business analysis, data visualization
Preferred skills
A/B testing, digital marketing, e-commerce, presentation skills, negotiation skills
Responsibilities
Experiment with ads/campaign structures and bidding strategies; analyze vast amounts of data to develop predictive models; build dashboards to track performance and derive insights
Seniority
Senior, hands-on IC
