Senior Product Marketing Manager (all genders)
Core
Own product positioning and messaging for fiscalization and e-invoicing products across fragmented European markets, translating complex regulatory requirements into clear value propositions for non-expert buyers.
Role type
Senior Product Marketing Manager (B2B SaaS, regulated/compliance)
Builds
Go-to-market strategies, sales enablement materials, and market research for tax compliance infrastructure
Domain
Fintech / Regulatory Compliance / E-invoicing / Tax-tech
Deliverable
product features
Required skills
B2B SaaS product marketing, positioning and messaging frameworks, go-to-market strategy, sales enablement content creation, competitive intelligence, cross-market messaging management, regulatory calendar tracking
Preferred skills
Fiscalization/tax-tech/POS/retail tech experience, multilingual communication (Swedish/German/French/Spanish/Italian), legal/compliance collaboration
Technologies
None explicitly stated
Responsibilities
Define ICPs and buyer personas, drive GTM for new launches and country expansions, translate regulatory requirements into value propositions, build sales enablement materials, conduct competitive intelligence, feed market signals to product roadmap, maintain messaging consistency across regions, track regulatory calendars
Seniority
Senior, hands-on IC