Digital Marketing Team Lead
Core
Lead a team of digital marketing specialists to manage client search, online, and creative development programs, ensuring strategic execution and performance optimization.
Role type
Senior Digital Marketing Team Lead / Client Brand Manager
Builds
Client search/online programs, web/creative development projects, and monthly marketing reports
Domain
Digital Marketing / B2B & B2C Client Services
Deliverable
client delivery
Required skills
Search engine optimization (SEO), Pay-per-click (PPC) management, web analytics analysis, CMS management, campaign planning and buying, client account management, team supervision and training, project management, data analysis for growth opportunities
Preferred skills
Experience interacting with C-level executives, ability to specify technical changes to development teams
Technologies
Google Analytics, Webtrends, Ominiture, NetSuite, Microsoft Office
Responsibilities
Supervise client search/online programs including strategy and bid recommendations; manage client web or creative development projects; develop, motivate, and train junior specialists; manage client account relationships and up-selling; project manage all digital initiatives; ensure team schedules and leads client kickoff meetings; review setup documents and ongoing plans for client approval; deliver monthly reports and status updates; assess client marketing successes and implement optimization ideas; manage client satisfaction and coordinate with outside vendors.
Seniority
Mid-Senior, hands-on IC with team leadership