Analytics Implementation Consultant
Core
Implement, audit, and maintain Google Tag Manager (GTM) and Google Analytics 4 (GA4) tracking for web, Android, and iOS platforms to support marketing campaigns and business objectives.
Role type
Analytics Implementation Consultant (GTM/GA4 Specialist)
Builds
Accurate data tracking and attribution for marketing campaigns across web and mobile platforms
Domain
Digital Marketing / Web Analytics
Required skills
Google Tag Manager, Google Analytics 4, HTML, CSS, JavaScript, A/B testing tools, SEO, PPC, social media campaign tracking
Preferred skills
Server-Side Google Tag Manager, marketing attribution platforms (AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads), sports betting/gaming industry experience, Google Analytics/GTM certifications
Technologies
Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads
Responsibilities
Configure and manage tracking for third-party advertising platforms; conduct comprehensive audits of GTM and GA4 implementations; lead implementation of tracking across web and mobile platforms; troubleshoot and resolve tracking issues; train internal teams on GTM and GA4 usage; maintain tracking schema documentation; ensure compliance with data protection regulations (GDPR, CCPA)
Seniority
Mid-level, hands-on IC